Maggie W.
Head of Business Development
Maggie is a nationally recognized marketing, business development, and communications executive with over 25 years of experience helping law firms achieve measurable growth. She has served as Chief Marketing Officer for four Am Law 200 firms, CEO of a global legal network, and Senior Director of Client Services at an Am Law 100 firm.
Known for her strategic insight and practical approach, Maggie has led numerous firmwide branding and rebranding initiatives, website and CRM launches, and business development programs that strengthen market position and client loyalty. She has transformed RFP processes to dramatically improve win rates, built key client programs that drive collaboration and retention, and implemented client feedback initiatives that turn insights into action.
Today, Maggie advises law firms on how to sharpen their competitive edge—helping leaders refine strategy, elevate client service, and equip professionals for business development success. A dynamic speaker and coach, she has presented at more than 70 industry conferences and programs nationwide.